Found via mental_floss:
Frances Cleveland was much younger than her Presidential husband – 27 years younger, to be exact. So, it makes sense that her fashions were a bit more youthful than a lot of her female White House peers: she wore gowns that showed a lot of skin for the times and loved to show off her bare neck, shoulders and arms. The nation loved Frances and scads of young women copied her scandalously bare look, much to the chagrin of the Women’s Christian Temperance Union. They drew up a petition and had copies sent to various branches, then circulated the petitions across the country in an attempt to get Mrs. Cleveland to please think about her position as a role model for young ladies. Their pleas went ignored.
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