The first Teddy Bear was the brain child of Morris Michtom who was inspired by the political cartoon above. The cartoon was drawn by Clifford K. Berryman and called “Drawing the Line in Mississippi,” where President Theodore Roosevelt is depicted showing compassion for a small bear cub. Michtom liked the cartoon and showed it to his wife, Rose. Rose went to create the teddy bear. On February 15, 1903 the Russian Jewish immigrant placed the little teddy bear in his shop window at 404 Tompkins Avenue, New York.
It was donated to the Smithsonian National Museum of Natural History where it is currently on display. After the creation of the bear in late 1902, the sale of the bears was so brisk that Michtom created the Ideal Novelty and Toy Company. Through many mergers the company was eventually part of Mattel.